About
Hey, I'm Alex.
20 years building wheels — from independent bike shops to Trek's national network and everything in between. I've managed workshops, trained mechanics, diagnosed complex eBike systems, and built wheels across every discipline.
Now I'm doing what I love most. New South Wheels is my dedicated workshop in Wollongong, focused entirely on precision handbuilt wheels and expert repairs.
20+
Years Building Wheels
Bosch
eBike Certified
Cert III
Bicycle Workshop Ops
Expertise
What I Do
Custom Wheel Building
Handbuilt wheels for road, MTB, gravel, touring, BMX, and eBike. Every spoke tensioned, stress-relieved, and documented.
eBike Specialist
Certified Bosch specialist with deep experience across Shimano STEPS and TQ systems. Wheels purpose-built for electric torque and weight.
Industry Experience
Over a decade across independent workshops and major brand stores. I've led teams, mentored junior mechanics, and managed high-volume operations.
Quality Guaranteed
Every build comes with a full spoke tension report and is backed by a warranty. No shortcuts.
The Journey
How I Got Here
Working as a mechanic in an independent bike store in Bristol, UK
Started as a mechanic at an independent shop in Sydney
Moved into specialist custom builds, touring, and dynamo integrations. Completed Cert III.
Joined Trek, managing workshop ops, eBike diagnostics, and mentoring staff
Bosch eBike Specialist certified. Decided to go independent.
New South Wheels launches